AI is making inroads into travel planning, offering quick, tailored itineraries.
Jason Brown used ChatGPT to plan a family trip to Amsterdam and Ireland, praising its efficiency in providing structured daily plans. However, he still valued personal recommendations for unique experiences.
Despite the convenience, AI tools have limitations. A Sainsbury’s Bank survey revealed that 38% of users found AI suggestions generic, 37% noted missing information, and 30% encountered inaccuracies. Experts like Caroline Bremmer from Euromonitor International caution that AI's effectiveness depends on up-to-date and accurate data, emphasizing the need for users to cross-verify information.
To address these challenges, platforms like Just Ask Layla implement multi-step verification processes, though occasional errors persist. Major companies like Expedia are also developing AI assistants, such as Romie, to enhance travel planning. Nevertheless, users like Rebecca Crowe advise treating AI as a starting point rather than a definitive guide, highlighting issues like outdated recommendations and impractical itineraries.